As a sales executive for KaiNexus, I speak with Lean leaders and continuous improvement gurus daily. Most of them are excited about continuous improvement, but they are frustrated with the lack of supporting technology. However, once they decide to solve the technology problem, the face a new challenge – getting a new tool or platform approved and purchased. This is called the Buyer’s Journey, and it’s a foreign concept for so many people.
The first three steps in most of my customer engagements are pretty standard and go something like this: