My guest for Episode #310 of the My Favorite Mistake podcast is Andrew Laws, Founder of the SEO agency Yeseo IO and host of The Business Amplifier Podcast. Andrew has been working in digital marketing for over 25 years and has seen just about every shift in the SEO landscape. But one of the biggest lessons of his career came not from Google’s algorithm, but from a catastrophic business event involving hackers, a two-year police investigation, and a decision that changed everything.
Andrew shares the harrowing story of building a successful web hosting company—only to have it destroyed by cybercriminals just as he was preparing to sell it. The hackers didn’t just crash servers—they triggered legal threats, emotional exhaustion, and a complete shutdown of Andrew’s businesses at the time. But through that painful chapter, Andrew found clarity. He realized he had been doing too much alone and needed to build smarter, more resilient systems—and a team he could trust.
In our conversation, Andrew talks candidly about burnout, delegation, and how the right mistake can become a turning point. He also shares practical insights into what SEO really is (and isn’t) in 2025, why many people misunderstand Google’s algorithms, and why “doing good stuff” consistently still beats gimmicks and shortcuts. Whether you’re a business owner, marketer, or just someone who’s ever felt overwhelmed, Andrew’s story offers a timely reminder: the hardest setbacks can lead to the most meaningful resets.
Questions and Topics:
- What’s your favorite mistake?
- How did the hackers get in, and what did the police uncover?
- Why did you shut down not just the hosting business but also your SEO company?
- Did the hackers have a clear motive—was it ransom, malice, or something else?
- What lessons did you learn about web hosting and digital security?
- How did that experience affect your approach to business and leadership?
- What did you do differently when launching Yeseo?
- How do you now decide what to delegate versus do yourself?
- What tools or systems help you delegate effectively?
- How did you get into SEO in the first place?
- What’s the biggest mistake companies make when it comes to SEO?
- How has SEO evolved, especially with the rise of AI?
- Does Google penalize AI-generated content, or is quality still the priority?
- Why does “snake oil” SEO still persist?
- Tell us about your podcast, The Business Amplifier. Who is it for?
- Who do you think is the greatest band of all time—and why?