The Edges of Lean — Ep 57 Continuous Improvement and Designing a Remote Workplace Culture with Gustavo Razzetti

Where do we work? It is one of the biggest questions facing leaders today. It doesn’t look like employees are flocking back to offices, and remote and hybrid work sure seem like they’re here to stay. Does that mean we can’t have the culture we want? In his book “Remote, Not Distant” Gustavo Razzetti argues leaders can design a culture for remote work. And by the way, that includes a Lean culture – so tune in.


Gustavo Razzetti

Gustavo Razzetti is the CEO and founder of Fearless Culture, a culture design consultancy that helps teams do the best work of their lives. For more than 20 years, Razzetti has helped leaders from Fortune 500s, startups, nonprofits, and everything in between on every continent but Antartica.

Gustavo is also the creator of the Culture Design Canvas, a framework used by thousands of teams and organizations across the world to map, assess, and design their culture. 

In addition to his consulting work with clients, Gustavo regularly speaks with leaders and teams about culture change, teamwork, and hybrid workplaces. His coaching and tools have helped countless executives and teams develop work environments where people collaborate to accelerate individual and collective performance. 


A prolific writer and author of four books including the recent “Remote, Not Distant,” Gustavo’s insights have been featured in The New York Times, Psychology Today, Forbes, BBC, and Fortune, among others.



  • Gustavos’s career background
  • Company culture defined
  • What is a culture retrospective?
  • The importance of leaders demonstrating vulnerability
  • How a “stinky fish” tool helps team to boost trust and collaboration
  • Hybrid and remote company culture explained 
  • The importance of trust in a remote company 
  • How the book “Remote, Not Distant” helps companies to build a strong  and positive culture


  • People need to feel that their leaders are reliable and dependable, and that starts with ensuring that words and actions are always in alignment
  • When expectations are clear and communication is open, employees are more likely to be aligned with the company’s goals and values.
  • Communication is vital to maintaining a healthy culture.
  • Being a leader doesn’t mean that you have to be perfect. In fact, admitting that you’re not perfect can actually help to build trust and credibility with your team. 
  • The most important thing in a company culture is not your location, but your ability to be flexible. 
  • A strong company culture doesn’t just happen, it has to be built intentionally. Creating a culture of respect, trust, and teamwork is essential for any organization that wants to function at its best.


Memorable Quotes From Gustavo Razzetti


“ Culture is something that everyone creates. So the behaviors of all the employees shape the culture”




His Book: