Lean Blog Audio — Automakers & Car Dealers Should Survey Customers


The world (especially the world wide web) is full of surveys. Tell us how we’re doing! Your satisfaction is important to us! We see this so often, it’s easy to become numb to it in our Yelp-ified world.It’s definitely a “first world problem,” but I’ve been shopping for a new car over the past few months and I finally bought something. I won’t disclose what I bought, but it’s replacing a 2004 Saab 9-3 that I’ve had for 11 years now.

The car shopping and buying experience has its frustrations – that’s nothing new…

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