Joining me today for Episode #312 of the podcast is Jeff Hunter, author of the excellent book “Patient-Centered Strategy: A Learning System for Better Care.” Jeff was with the ThedaCare in Wisconsin, where he was Senior Vice President, Strategy and Marketing for the health system. After retiring from ThedaCare, he has been a faculty member for Catalysis and has started his own consulting firm, Jeff Hunter Strategy. In today’s podcast, we discuss a number of topics, including how a good strategy is a necessary input for a “strategy deployment” management process, some of the problems with traditional approaches to strategic planning, and why an iterative PDSA approach works better than static plans.