Lean Whiskey — 40: If Burbn Didn’t Pivot to Instagram, We Might Not Have Threads

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In Episode 40, Mark Graban and Jamie Flinchbaugh get back together after their in-person visit where they enjoyed the origins of this podcast: talking about lean stuff while enjoying some whiskey. We get to celebrate the launch of Mark’s new book, The Mistakes That Make Us, as well as Jamie’s new podcast titled People Solve Problems. We recap our in-person visit and some of the great whiskey we were able to try. And we taste one of the expressions we were able to try at the distillery, New Riff’s Straight Bottled-in-Bond Malted Rye. 

We then pivoted to talking about pivots, starting with the example of how Instagram originally started as Burbn check-in app to share your drinking experiences with others. It then pivoted to photo sharing, and the rest is history. We compare and contrast other pivots, including Play-Doh, the pacemaker, Slack and Twitter, 3M Post-its, and a purple dye found when trying to cure malaria. We share some lessons from each of our books about how to enable and / or embrace the pivot when the opportunity presents itself. 

We wrap up talking a bit about the book writing process, and the joys and pains that accompany it. Cheers! 

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