My guest for Episode #231 of the My Favorite Mistake podcast is Sara Lohse, the founder and president of Favorite Daughter Media, a creative agency dedicated to helping mission-driven businesses and entrepreneurs use their outside voices.
Join us today as we venture into the captivating world of podcasting, storytelling, and personal growth through the lens of renowned businesswoman Sara Lohse. Sara, the president of Favorite Daughter Media, highlights the influential power of podcasting as an effective platform for entrepreneurs, emphasizing the importance of using one's “outside voice”. With an amusing tale about a questionable tattoo during a solo trip to Ireland, Sara beautifully illustrates how mistakes, no matter how embarrassing, can act as catalysts for transformative learning experiences and career advancements.
Sara also discusses the key role podcasts play in sharing compelling narratives and valuable knowledge, rather than using them as a sales pitch. As the industry expands, Sara provides helpful input on common mistakes to avoid, and the importance of an authentic approach when reaching out to potential hosts. Moreover, she explains how every mistake or wrong decision can bring about invaluable life lessons, shedding light on how this unique tattoo incident played a pivotal role in shaping her professional journey.
Questions and Topics:
- Origin of your company name?
- How did you get into podcasting?
- How can hosting (or guesting) on podcasts help your business?
- Common mistakes guests make?
- Mistakes when pitching themselves (or others) to be a guest?
- Working on a book — “Open This Book…”
- Finding and extracting the most value from the story? Telling the story well?
- Free eBook — Build Your Brand: 8 Components of a Brand that Sticks
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