My Favorite Mistake — 95: Entrepreneur & Investor Susie Carder Was Overleveraged and Got Burned

Serial Entrepreneur and author of Power Your Profits

Show notes:

My guest for Episode #95 of the My Favorite Mistake podcast is Susie Carder. She is a Profit Coach & Founder at SC Consulting. Susie has over 25 years of experience as an entrepreneur, building seven multi-million dollar companies, selling two that she built to $10M.

She is the author of a book, released last year, titled Power Your Profits: How to Take Your Business from $10,000 to $10,000,000. Her book’s website is

In today’s episode, Susie shares her “favorite mistake” story about getting destroyed financially in a three-year period starting in 2007, losing 90% of her wealth and her marriage. Her lesson learned was to “not be so overleveraged.”

Other topics and questions:

  • Felt she didn’t have the energy to rebuild at age 42
  • Her identity was her work — now what?
  • She went back into real estate because she was willing to learn from her mistakes
  • 15% of entrepreneurship success is technical — another mistake is not learning finances
  • Being careful WHO you sell to
  • How she started her first business “on accident” while working as a hairdresser
  • Build your company AS IF you’re going to sell it
  • Talking about mistakes businesses might make…
  • What is the “cash crisis roller coaster”?
  • “Wealth is our birthright” — but it’s not easy nor handed to us
  • Mistake: Don’t admit to your team you are making it up
  • “I’m a really great coach because I’m a really good student”
  • Her program: Bullet Train to Big Profits Program

Find Susie onFacebook

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